Please note:
Benchmarking is available to all MSPs as a free service
You do not have to integrate your PSA data to gain access to benchmarking
Topics
Background
Data is incredibly important for MSPs to make informed decisions that improve their business. BeeCastle benchmarking is a free service for MSPs, which allows objective assessments of their performance against their peers, to help them reach their key metrics goals.
Data Privacy & Security
All data is anonymized and stored securely.
Instructions
To expand the instructions, please click on the " > "
Here you will see instructions which will help you understand how you can leverage the benchmarking data, in order for you to set and achieve your key metric goals.
Recurring Revenue Growth
Inputs
The following section provides definitions and examples of the inputs required and how best to understand the graph.
Input | Value | Example |
Your recurring revenue growth | Enter a percentage | 25% |
Your goal | Enter a percentage | 45% |
Understanding the graph
Based on the table above and screenshot below, this shows that the company currently has 25% growth in recurring revenue, which puts it in the 3rd Quartile when compared to the other MSPs.
The company's goal, is to get recurring revenue growing by 45%, which would put it in the 4th Quartile (which is the in the top 25% of companies).
Number of paying customers
Inputs
Increasing the number of paying customers is vital to growth. This metric helps MSPs see where they stand against others and also work towards an improvement goal.
Input | Value | Example |
Your paying customers | Enter a whole number | 100 |
Your goal | Enter a whole number | 180 |
Understanding the graph
For this metric, based on the table above and screenshot below, this shows that the company currently has 100 paying customers, which puts it in the 2nd Quartile.
The company's goal, is to win an additional 80 customers and get to 180 paying customers, which would put it in the 3rd Quartile.
Recurring Revenue Percentage
Inputs
For many MSPs, this is an important metric that measures the percentage of revenue which is from recurring managed service plans.
Input | Value | Example |
Your recurring revenue | Enter a percentage | 40% |
Your goal | Enter a percentage | 65% |
Understanding the graph
For this example, there is work to done to bridge the gap from current position to the goal.
Currently, recurring revenue as a percentage of total revenue is 40%, which puts this company in the 1st Quartile (bottom 25%).
The company has aggressive goals and wants to get to a position where 65% of its revenue is from recurring revenue, which would be in the 3rd Quartile.
Yearly Revenue (USD - Past 3 Years)
Inputs
Growing revenue is fundamental to business growth. This metric lets you compare your current position against other MSPs and work towards your own goals.
Note: if your company currency is not in USD, please use convert it using a trusted online service such as xe.com.
Input | Value | Example |
Your yearly revenue | dollar value | $1,900,000 |
Your goal | dollar value | $3,800,000 |
Understanding the graph
In this example, we can see this MSP wants to double the business from $1,900,000 to $3,800,000. In doing so, this would take it from the 2nd quartile into the 3rd quartile in terms of yearly revenue in comparison with other MSPs.
Top Five Customers Revenue (USD)
Inputs
If your strategy is to have a high concentration of your revenue from your top 5 customers, or if it is reduce the reliance on your top 5 accounts, you can see how you are progressing against either of these strategies using this metric.
Note: if your company currency is not in USD, please use convert it using a trusted online service such as xe.com.
Input | Value | Example |
Your top five accounts revenue | dollar value | $240,000 |
Your goal | dollar value | $800,000 |
Understanding the graph
In this instance, the MSP has a goal to grow revenue from the top 5 accounts by 4x from $240,000 (which is in the 1st quartile) to $800,000 (2nd quartile) as can be seen in the graph below.
Average Customer Revenue (USD)
Inputs
Increasing your average customer revenue is an important lever in achieving overall long-term revenue growth. This metric helps you see where you are against your peers and your goal.
Note: if your company currency is not in USD, please use convert it using a trusted online service such as xe.com.
Input | Value | Example |
Your average customer revenue | dollar value | $18,000 |
Your goal | dollar value | $30,000 |
Understanding the graph
Currently, compared to other MSPs, this example company is already in the 3rd quartile with average customer revenue of $18,000. It has the goal, to push into the 4th quartile (top 25%) by increasing its average customer revenue to $30,000.
